Engineers must learn to value their time. Time is the concept behind everything that MikroElektronika (MIKROE) does: including dev boards, compilers and development environments. We believe that through the use of low-cost development tools based on industry standards, engineers can save months of development time and huge amounts of investment. They can also free themselves from being limited to one particular microcontroller or peripheral set. This presentation will explain the concept behind the SiBRAIN MCU standard that enables embedded designers to try out different MCUs in a prototype system without having to invest in expensive hardware or learn new tools.