Using external consultants to help drive creativity and innovation was once frowned upon. It was considered too much of a risk. The challenge was always ‘they’re not industry or sector experts, so they won’t understand what we do and how we do it’.
But that is to entirely miss the point of outsourced innovation.
It is BECAUSE we are not part of the industry that we can bring new, fresh, bold and brave thinking to the table.
True innovation can only come when the status quo is challenged.